Earlier this week I spoke with Jason and Jeff, co-founders of PACT, the most socially and environmentally responsible underwear company on earth, as far as I know. Not only do they use organic cotton, GOTS compliant dyes and otherwise uber-responsible manufacturing, they also donate 10% of sales to charities. This is utterly astounding in an industry where even a 10% profit margin is a miracle. But then, most apparel companies weren’t founded by Haas MBA’s.
Cradle To Cradle For Everything?
Jason and I got to talking about Cradle to Cradle, as it’s an interesting topic, and well, they’re already doing everything else, why not take it a step further? Do I hear a protest? You don’t want someone’s underwear recycled into your t-shirt? But it’s for the cause, man… OK, jokes aside, and even if it wasn’t underwear being discussed, but some other form-fitting cotton garment, Jason did the research. Because he cares that much. The thing is, 100% cotton gets baggy and saggy. So it’s more likely to be thrown out soon. If it happens to be owned by someone who’s passionate enough to find a place to deliver their used cotton underwear, it can be recycled. Jason explained that less than 1% of all cotton is currently recycled, and Jeff pointed out that even pure cotton sometimes contains dyes and chemicals that make it impossible to recycle.
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